Everyone wants to know what the “best way” to build their business is. It’s human nature to move towards methods that are most efficient and bring the fastest and highest results for the least amount of work and most distributors are on a constant search to find ‘magic system’.
Now as much as we’d like to definitely say that “attraction marketing is the best way in the world to build a network marketing business,” I can’t. (No, really I mean it!. I can’t.
Because we wouldn’t even be considering the most important component of anyone’s success – YOU!
We all have different strengths, weaknesses and abilities. And all this factors into what will work best for us as individuals.
If your upline built his business a while ago and has had success using old school cold market recruiting methods, (like cold calling or cold prospecting), then as far as they are concerned, those methods are what work the best.
Throughout their networking career, these are the methods they feel most comfortable using, most likely, to great effect because they’ve spent years mastering that skill set.
Now if you just started your network marketing business today in 2015, you’re going to need to figure out which methods work best for YOU.
If prospecting friends and family, holding home meetings, going to hotel meetings or prospecting strangers aint’ your thing, that’s totally cool!
They don’t appeal to me either, but it doesn’t mean that my way works better than someone else’s.
When it comes to being confronted by your spline or upsetting people in your company, I wouldn’t worry about it.
Let them know that you prefer to approach your business using strategies more in line with your interests and strengths.
If they got an issue with it, it’s THEIR problem and if that’s the case, you may want to consider joining an organization that uses and supports the methods you wish to pursue.
(After all, this is a business so make ‘business decisions’ and don’t stay with an unsupportive upline because you have some cultish separation anxiety issue…. but anyway, that’s fodder for another post lol)
I’ve been in this industry for almost 10 years and I’ve tried to build this business in many different ways… home/hotel meetings, cold market prospecting, prospecting my bartender, calling up friends & family, mass emails, craigslist ads, etc.
Now, I’m a very logic oriented person, which means I constantly analyze what was really going on as I tried different methods and learned a ton from everything I tried, even when things didn’t work out.
After a few months of being in this industry, I pretty much made up my mind that I wanted to build a business in a way that reflected the age we were living in.
I also had gone to MIT and became an engineer. It made absolutely no sense for me to be operating like a door to door salesman, given my generation and background. I needed to take advantage of my strengths and use technology as a major leverage point in my business.
But the cool thing is that I didn’t even invent ‘attraction marketing’. I learned these skills from a high school drop out and a former crack addict… seriously!
I was like, “If they could do it, I could do it!”
What my mentors showed me was a way of building that actually turned my networking business into a HOME business (i.e. build while at home) by using the power of the internet.
Some people in this industry attacked me for doing it a “different” way.
It didn’t matter to me. All that mattered is that…
a) I made money,
b) I was getting closer to quitting my job and
c) helping others do the same.
Here’s essentially what you need to make attraction marketing work, in the same way countless 6-figure and 7-figure earners have learned from us:
Step 1: Find the best target market